| Product | lawbookusa.com, the website and web app for Law Book |
| Live site | lawbookusa.com |
| What AtEase did | Redesign, web app development, SEO pages, attorney sign-in, security hardening, launch |
| Core features | Attorney search from the homepage, practice-area and city pages, attorney profiles with fees and credentials, a Clients / Attorneys switch, attorney sign-in shared with the app |
| Timeline | Redesigned and rebuilt on November 9, 2026 |
What problem did the new site solve?
The old lawbookusa.com was mostly a page about the app. Someone who needed a lawyer had to stop, download the app and sign up before they saw a single attorney. Most people looking for a lawyer start on Google, on their phone, in a hurry, so every extra step lost them. The site also gave search engines very little to show: a few pages, and no attorney or city pages for people searching things like "criminal lawyer in Sugar Land."
What did we build?
- Search on the homepage. Pick a legal issue (criminal defense, family law, immigration or personal injury) and a ZIP code, and see attorneys who list that practice area. No account and no download needed.
- Fees before the call. Profiles and search results show "From $X" when an attorney lists a fee, with a note that fees are set by each attorney.
- Practice and city pages. Pages for each practice area and the cities attorneys serve, from Houston and Katy to Sugar Land, Conroe and The Woodlands. Each one gives Google something specific to rank.
- One system, web and app. The website reads from the same system as the Law Book app. When an attorney updates their profile, both places change, and they sign in on the web with the login they already use in the app.
- A clear path for both sides. A Clients / Attorneys switch in the header sends people who need a lawyer to search, and attorneys to the information about getting listed.
- The app still has a job. Anyone can search on the web, but saving a list and coming back to it happens in the free app, so the website hands interested people to the app.
How does the site build trust?
Legal directories live or die on trust, so the rules went into the code instead of a style guide. A "License verified" note only appears on a profile together with the line explaining that Law Book checked the attorney's bar standing on the State Bar of Texas website, plus a link to check it yourself. Automatic tests fail the build if that wording shows up anywhere it isn't backed. Attorneys appear in random order, and test accounts never reach the public site.
How was it rebuilt overnight?
The same way we build for clients: small changes, each one reviewed before it goes live. Between the night of November 8 and the morning of November 9, Law Book shipped about 50 reviewed updates across the website, the app and the system behind them, including sign-in protections such as slowing down repeated failed logins. A separate review step checked every update before it merged. Moving fast didn't mean skipping review. Having review built in is what made moving fast safe.
What can a business learn from it?
- Let people do the thing on the website. If your site only tells people to call, download or sign up, you lose the ones who aren't ready yet.
- Pages that match real searches bring in traffic. "Practice area + city" pages are how people actually search.
- Own your website. Law Book's site went from waiting on an outside developer to being rebuilt overnight, because AtEase owns the code and the process.
A note for attorneys: Law Book and AtEase are separate. Law Book is a listing platform where attorneys appear in random order, and AtEase is the agency that builds websites, intake and SEO for law firms. Being an AtEase client has no effect on placement in Law Book.