— 01 —
Local SEO & Map Pack
Google Business Profile optimization and posts, review strategy, service areas, local citations and consistent business details across directories like Yelp, Bing Places and Apple Business Connect.
SEO · Houston, TX
Houston SEO for Google and the AI answers.
AtEase provides SEO services for Houston small businesses: local SEO, Google Business Profile management, technical SEO, content, and AI search optimization so assistants like ChatGPT and Google's AI Overviews mention you. Audits are $500, and monthly local SEO starts at $750, with plain-English reporting and no long contracts.
What's included in Houston SEO?
Four parts, worked every month. Most small businesses win first on local SEO and their Google Business Profile, so that's where we start.
— 02 —
Technical SEO
Site speed, indexing, crawl errors, structured data, redirects and Core Web Vitals. The plumbing most sites get wrong and most agencies never touch.
— 03 —
Content & service pages
Pages built around what Houston customers actually search for: services, neighborhoods, prices and questions, written answer-first so people and search engines get it fast.
— 04 —
AI search optimization (GEO)
Making sure ChatGPT, Perplexity, Gemini and Google's AI Overviews understand who you are and recommend you, and tracking whether they do.
Generative engine optimization
What is AI search optimization, and does it matter yet?
AI search optimization, also called generative engine optimization (GEO), is the work of getting your business named and cited in answers from AI assistants like ChatGPT, Perplexity, Gemini and Google's AI Overviews. When someone asks "who builds websites in Houston?" the assistant gives a short list. GEO is how you get on it.
It matters because the signals are different from classic rankings. An Ahrefs study of 75,000 brands found that branded web mentions correlated far more strongly with appearing in Google's AI Overviews (about 0.66) than backlinks did (about 0.22) (summary of the Ahrefs data). For local searches, a 2026 BrightLocal study found Google Business Profile made up about two-thirds of the sources cited in AI Overviews, and Yelp was the top source for ChatGPT's local answers (BrightLocal).
On the page itself, researchers at Princeton and IIT Delhi found that adding statistics, quotations and cited sources raised a page's visibility in generative engine answers by up to 40% (Aggarwal et al., KDD 2024). That's the kind of work we do: clear answers, real numbers, consistent business details everywhere, and a profile on the sites the AI tools actually read.
- Answer-first pages that state plainly what you do, where, and for how much.
- Structured data that defines your business, services and service area for machines.
- Consistent profiles on Google Business Profile, Yelp, Bing Places, Apple and industry directories.
- Crawler access for ChatGPT, Perplexity, Claude and Bing search bots, plus Bing Webmaster Tools.
- Monthly AI visibility checks: we ask the assistants your customers' questions and report who gets named.
Pricing
How much does SEO cost in Houston?
Month to month, no 12-month lock-in. You'll get a written plan before you pay a monthly fee.
SEO + AI Audit
$500one-time
A full review of your site, Google Business Profile, competitors and AI visibility, with a prioritized fix list.
- Technical and on-page audit
- Local and Map Pack review
- What ChatGPT and Google AI say about you
- Credited toward your first month
Local SEO
$750/month
For a business serving one city or metro area that wants to show up in the Map Pack and local searches.
- Google Business Profile management
- Review generation strategy
- Citations and directory cleanup
- 2 optimized pages or posts a month
- Monthly AI visibility check + report
Growth SEO
$1,500/month
For businesses competing across Houston and the suburbs, or in more than one service line.
- Everything in Local SEO
- Technical SEO fixes
- 4+ pages or guides a month
- Service-area and location pages
- Link and mention outreach
Want to see where you stand first? Our free website check scores your site on speed, mobile, Google basics and AI-search readiness in about a minute, with a full report from Evan within 24 hours.
What the first 90 days look like.
Week 1
Audit
Technical, local and AI-visibility audit, plus keyword research on what your Houston customers search.
Weeks 2–4
Foundation
Fix technical issues, rebuild your Google Business Profile, clean up citations and add structured data.
Months 2–3
Content
Publish the service and location pages and guides that match real searches, written answer-first.
Monthly
Report
Rankings, Map Pack position, calls, leads and AI mentions, in plain English, with next month's plan.
SEO questions.
How much does SEO cost per month for a small business?
At AtEase, local SEO starts at $750 a month and Growth SEO at $1,500 a month, with a one-time audit at $500. Across the industry, small business SEO commonly runs from a few hundred to a few thousand dollars a month.
How long does SEO take to work?
Technical fixes and Google Business Profile changes can move the needle within weeks. Ranking new pages for competitive Houston searches usually takes three to six months. We report progress every month so you can see the trend.
What's the difference between local SEO and regular SEO?
Local SEO focuses on showing up for searches tied to a place, like "web designer near me" or "plumber in Katy," including the Google Map Pack. Regular SEO targets broader searches that aren't tied to a location.
How do I rank in the Google Map Pack in Houston?
A complete, accurate Google Business Profile, steady reviews that mention your services, consistent business details across directories, and a website with clear location and service pages. Proximity to the searcher also matters, which is why service-area settings are important.
Does SEO still matter with ChatGPT and AI Overviews?
Yes. AI assistants pull from search indexes, business profiles and review sites, so strong SEO and consistent profiles are what get you cited. We optimize for both classic search and AI answers.
Do you require a long contract?
No. SEO plans are month to month. We'd rather keep you with results than with a contract.
Can you do SEO for a website you didn't build?
Yes. We work on WordPress, Wix, Squarespace, Shopify and custom sites. If the platform is holding you back, we'll tell you in the audit.
Start with an audit
Find out why you're not showing up.
We'll look at your site, your Google Business Profile and what ChatGPT says about you, then tell you what's holding you back on a 30-minute call.