Every lead answered in under a minute.
Speed to lead is the time between a prospect reaching out and your first reply, and it's one of the biggest predictors of whether that lead ever becomes a client. AtEase builds AI that texts and emails every new lead within 60 seconds, asks your qualifying questions, books the call and follows up for days. From $1,500 setup plus $150 a month.
Why does response time matter so much?
Because the lead is still thinking about you for only a few minutes. They filled out your form, then two others. Whoever replies first, and like a person, usually gets the conversation.
In a 2011 study of 2,241 U.S. companies published in Harvard Business Review, firms that tried to contact a web lead within an hour were nearly 7 times more likely to qualify that lead than firms that waited longer, and more than 60 times more likely than firms that waited 24 hours or more. The same study found the average first response took 42 hours.
Most small business owners know this. They just can't text back in 60 seconds while they're showing a house, in court, or on a job site. That gap is exactly what an AI agent is good at.
From form fill to booked call.
Lead arrives
From your website, Zillow, Realtor.com, Facebook or Google ads, Thumbtack, or any source that sends an email or webhook.
Personal reply
A text and email in your voice that references what they asked about. Not "Thanks for your inquiry."
Qualify & book
It answers their questions, asks yours (timeline, budget, area) and sends your booking link or books the slot directly.
Follow-up
No reply? Thoughtful follow-ups over the following days. Hot leads and replies are pushed to your phone immediately.
The buyer lead is gone if you call back tomorrow.
Portal leads go to several agents at once. The one who replies first, with something useful, usually gets the showing. We already run instant lead alerts and automatic replies on the real estate sites we build, including Gamble Realty Group.
Speed-to-lead works on its own with the site you already have, or comes built in with an AtEase real estate website.
Speed-to-lead pricing.
+ $150/month for texting, AI usage, monitoring and monthly tuning.
- Connects up to 5 lead sources
- Replies written in your voice
- Qualifying questions + booking
- Multi-day follow-up sequence
- CRM logging and instant hot-lead alerts
+ $250/month. Catch the leads who call instead of filling out a form.
AI receptionist detailsSpeed-to-lead questions.
What is speed to lead?
Speed to lead is how quickly you respond to a new inquiry. A 2011 study in Harvard Business Review found companies that responded within an hour were nearly 7 times more likely to qualify the lead than those that waited longer.
How fast should you respond to a new lead?
As fast as possible, ideally within five minutes and definitely within the hour. An AI agent replies in under 60 seconds, every time, including nights and weekends.
Will leads know they're talking to AI?
The messages are written in your voice and sound personal. We recommend being upfront if someone asks, and the agent will say it's your assistant and bring you in whenever a person is needed.
Which CRMs and lead sources does it work with?
Anything that can send an email notification or a webhook, which covers most website forms, Zillow, Realtor.com, Facebook Lead Ads and Google Ads. We connect to common CRMs such as Follow Up Boss, HubSpot, GoHighLevel and Google Sheets.
Is it allowed to text leads automatically?
Replying to someone who just asked you to contact them is generally fine. Marketing texts need prior consent under the federal TCPA, so we add consent language to your forms and keep the agent to people who reached out. Check with your attorney for your specific situation.
How much does speed-to-lead cost?
At AtEase, speed-to-lead starts at $1,500 setup plus $150 a month, including texting, AI usage, monitoring and monthly improvements.
Be the first one to answer.
Tell us where your leads come from today. We'll show you what an instant, personal reply to each one would look like.